
Urban pop-up campaign: modular urban activation with DS Box Mini
For this project, we created an urban pop-up installation consisting of four 2.5 × 2.5-meter DS Box Mini units, distributed across various locations in a historic city center. This setup demonstrates how compact modular boxes can be used as mobile display cases and temporary presentation spaces in public areas.
DS Box Mini as a discreet urban eye-catcher
Each DS Box Mini was strategically placed in high-traffic squares and pedestrian zones. Thanks to their compact size and sleek design, the boxes stand out without disrupting the cityscape.
The combination of:
- transparent facades
- clear visual communication
- minimalist architecture
ensures maximum visibility and interaction with passersby.
Multiple locations, one cohesive concept
The campaign consisted of four separate DS Box Minis, each designed as:
- a storefront
- mini-expo
- temporary presentation or experience space
By spreading the units across the city, a connecting route is created that invites visitors to discover multiple locations. In this way, the city itself becomes part of the experience.
Fully transparent and inviting
The DS Box Minis feature large glass panels on all sides, making the contents fully visible. This creates:
- an open and accessible appearance
- strong visual impact
- maximum natural light
The transparency lowers the threshold and invites people to come closer.
Compact size, maximum impact
Measuring 2.5 × 2.5 meters, the DS Box Minis are ideal for urban settings:
- limited footprint
- easily integrated into public spaces
- yet enough space for presentation and storytelling
Temporary, flexible, and reusable
As with all DS Box solutions, this urban pop-up is:
- completely temporary
- quick to install and remove
- reusable for other campaigns
The same units can be reused later in another city, with a different application or in a different configuration.
Quick installation in public spaces
Thanks to the DS Box system, the units could be installed quickly and efficiently, without major infrastructure work. This is essential for temporary projects in busy and historic urban environments.
Customization by DS Units
DS Units was also responsible for the entire process in this project: from configuration to installation of 4 ready-to-use DS Box Mini units, fully tailored to the urban context and intended use.
Features of this project:
- Urban pop-up event
- 4× DS Box Mini
- Dimensions per unit: 2.5 × 2.5 m
- Spread across multiple locations
- Fully transparent
- Ideal for pop-ups, exhibitions, and urban activation